There are lots of theories which try to explain why Helvetica is the typeface of choice for many huge brands and designers. Therefore, the name “Helvetica” (meaning Swiss in Latin) became the acceptable name for the sans serif typeface. At first, it was put forward that the typeface should be named Helvetia (meaning Switzerland in Latin), but creative professionals were not in support of this designation as they deemed it improper to name the font after a country. The reason behind this change was to market the font on an international scale. The name Die Haas Grotesk was converted to Helvetica by the marketing director at Stempel in 1960. It was created at the Hass type foundry (known as Haas’sche Schriftgiesserei) of Münchenstein, Switzerland. Formerly known as Die Neue Haas Grotesk, Helvetica is a sans-serif typeface which was developed by Max Miedinger, a Swiss typeface designer with contribution from Eduard Hoffman in 1957.
One o f the most present fonts that famous brands use is the Helvetica font. Soon enough, the font gets associated with the brand in no time. While many would expect such big brands to set about creating their customized typography given the resources that are at their disposal (some brands like Yahoo! and Heineken have opted for this), a majority of these brands prefer using an existing font and modify it to suit their taste and vision. This is why big brands are careful and extremely particular about the fonts they choose. Read affiliate disclosure here.The fonts you choose for both your content and logo portray who you are as a brand. As an Amazon Associate I earn from qualifying purchases.
Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to.
Famous logo using the font georgia series#
Want to learn more about how Adobe Illustrator works? Check out my Illustrator Explainer Series - a comprehensive collection of over 100 videos where I go over every tool, feature and function and explain what it is, how it works, and why it's useful. This one looks very similar to Optimus Princeps as well. The font used in the WordPress logo is Mrs Eaves, a font I’d never heard of until I looked it up. I’m not completely sure that Century Schoolbook is the font used for the T-Mobile logo, but it’s very close - nearly identical. You could fill a library with a list of brands that use Helvetica in their logo. Spotify went with Proxima Nova for their re-brand - always a safe choice. Very similar to Optimus Princeps in my opinion. ITC Berkeley Old Style is the font used in the Regal Cinemas logo. YouTube updated their branding last year (a change I overwhelmingly approve of) and went with Trade Gothic for their logo. Geico’s infamous branding leads with the Microgramma font, a personal favorite of mine as well. The thing that never fails to amaze me about Microgramma is how well it tends to communicate “modern technology” and “digital” despite how old it is. Klavika is always recognizable to me as “the Facebook font”. Ebay’s logo has changed various times over the years, but its most recent version is a wordmark made with the Univers font.
0 kommentar(er)
